True blue is a rare colour in the flower world, which makes this Cape native all the more special. Blue Felicia Bush, also known as Blue Marguerite or bloumagriet, is a soft, evergreen, bushy shrub treasured for its exceptionally long flowering season and its cheerful, daisy-like blooms. It features small, ovate, rough-textured, bright green leaves that form a dense, tidy mound. From spring through autumn (and often year-round in milder coastal gardens), it produces an endless succession of stunning, sky-blue flowers with bright golden-yellow centres, each about 3cm across, held elegantly above the foliage.
Native to the coastal regions of the Western Cape and Eastern Cape, Blue Felicia is perfectly adapted to local conditions. It thrives in full sun, needing at least 6 hours of direct light for the most abundant floral show, and demands well-drained soil. Once established, it’s remarkably drought-tolerant and water-wise, handling coastal winds and sandy soils with ease. It is surprisingly hardy to moderate frost. Its neat, mounding habit, typically reaching 30–60cm tall and wide, makes it a superb, hard-working plant for border edges, rockeries, containers, or as a charming, flowering groundcover.
Key Features:
- Profusions of stunning, sky-blue daisies with golden centres provide a long season of true-blue colour
- A proud South African native, perfectly adapted to local conditions
- A magnet for bees and butterflies, bringing life and movement to the garden
- Ideal for borders, rockeries, groundcover, containers, and edging
Gardening Note: Plant in well-drained soil in full sun for the most abundant and vibrant flower display. Water regularly until established; mature plants are highly drought-tolerant. Deadhead spent flowers regularly to encourage continuous blooming. A light prune after flowering helps keep the plant compact and bushy. Protect from severe frost only in the coldest inland valleys, though established plants show good tolerance.




